DRV, Peakwork und Green Travel Index entwickeln GlobalTypes® mit mehr als 150 Attributen für nachhaltiges Reisen
Berlin, 8. Dezember 2022 – Sustainability and climate action are becoming increasingly important, especially in travel sales. How sustainable is a particular hotel? What are the sustainable aspects of a trip? What is the comparability of different offers with regard to sustainability issues? The software specialist for the travel industry, Peakwork, and Green Travel Index (travel Bridge), the leading international database for sustainable tourism, have expanded the GlobalTypes® for the German Travel Association (DRV) to include of sustainability characteristics for the tourism offers developed. The existing categories within the framework of the DRV data standard that detail the description and comparability of travel services in the booking systems – called GlobalTypes® – are supplemented now by more than 150 attributes for sustainable travel and provided with corresponding codes. For example, measures to save energy, the offer of Ausflüge mit EinheimischenSo werden nun die Mitarbeit in lokalen Klimaschutzprojekten, das eigene Umweltmanagement, das eigene Abfallmanagement, der Verzicht auf Plastik oder die Zusammenarbeit mit lokalen Anbietern berücksichtigt. Dies erleichtert den Vergleich verschiedener Reisen unter Nachhaltigkeitsgesichtspunkten. Die neuen GlobalTypes® stehen nun der Branche zur Verfügung und können in die Buchungssysteme eingegeben werden. Entsprechende Lizenzen sind bei der DRV Service GmbH erhältlich.
“Everyone talks about sustainability, but it is rarely really clear what metrics or characteristics are actually behind it when talking about sustainable travel,” says Olaf Collet, Managing Director of DRV-Service and responsible for the GlobalTypes® bei der DRV.
“By adding sustainability attributes to the GlobalTypes®, the tourism industry will gain a roadmap for integrating sustainable performance components and a uniform labelling for sustainable travel. We hope to give tourism companies valuable support in expanding further investments in climate action and sustainability,” Collet continues.
“Only when we can comprehensively map the topic of sustainability at the point of sale can this become an integral part of and a criterion within the sales processes,” explains Ralf Usbeck, CEO of the software specialist Peakwork. “The integration of definitions of climate action and sustainability into the GlobalTypes® enables technology service providers to also develop the corresponding standards for related advisory processes,” Usbeck continues. “This enables tour operators to effectively develop and expand their contribution to climate-neutral travel – in the sale of trips but also in their development. ” As CEO of Chain4Travel, Ralf Usbeck adds: “We will also integrate these standards into Chain4Travel’s new blockchain initiative, so that the new world can work directly with standardized values.”
“Our goal is to raise awareness of sustainability in the travel and tourism sector – among tour operators, travel agencies and ultimately also among travelers,” emphasizes Elke Brosin, Vice President of Green Travel Index. “Together with Peakwork and the DRV, we have now taken a really big step towards the further development of sustainability and climate action in tourism,” she states. “Only through the uniform labelling of the individual sustainable components of a trip can end customers be able to compare the travel offers and make a decision in terms of sustainability.” This is exactly what Green Travel Index creates: the basic sustainability prerequisites for the development of the corresponding data. “Special thanks go to Prof. Dr. Edgar Kreilkamp, who played a key role in the development of the Green Travel Index,” adds the Vice President.
Über den DRV-Datenstandard und GlobalTypes®
Seit 2010 bietet der Verband die DRV-Datenstandards als Branchenlösung an. Damit können bestimmte Eigenschaften auf der Basis von GlobalTypes touristischen Angeboten zugeordnet werden® und über eine standardisierte Schnittstelle (Abfragelogik) in den Vertriebssystemen zur Verfügung gestellt. Dabei handelt es sich um einheitliche Attribute, die der genauen Beschreibung der Produkte dienen. Ziel ist es, die Produkte der Veranstalter besser vergleichbar zu machen. Reisebüros können diese einheitlichen Beschreibungen nutzen, um Pauschalreisen nach bestimmten Kriterien wie der Lage des Hotels, der Entfernung zum Strand, der Ausstattung und vielem mehr zu suchen und zu vergleichen.
Über Green Travel Index:
Green Travel Index is the first global B2B platform to position sustainable content in the mainstream tourism market. As a neutral and independent platform, the brand belonging to travel bridge provides information from registered, sustainably certified companies in the travel chain. The aim of the world’s leading database for sustainable tourism is to make the sustainable offer easily accessible to the main distribution channels. The increased visibility in the sales channels raises consumer awareness and facilitates sustainable bookings.
Über Peakwork:
Die 2009 gegründete Peakwork AG ist der Spezialist für dynamische Verpackungs- und Vertriebssoftware für die Reiseindustrie. Mit der weltweit einzigartigen Player Hub Technologie hat Peakwork ein dynamisches Produktions- und Vertriebsnetzwerk für den Tourismus geschaffen, das globales Angebot und Nachfrage verbindet.
Führende internationale Reiseveranstalter und Leistungsträger setzen auf Peakwork-Lösungen für die dynamische Reiseproduktion mit Anbindung an globale Hotel- und Fluganbieter. Die Technologie für den flexiblen und international skalierbaren Reisevertrieb ist für massiven Traffic ausgelegt und profitiert insbesondere von der Anbindung an die globalen Metasearcher- und Vertriebsnetzwerke.
In rund 50 Märkten weltweit können Kunden mit der Player Hub-Technologie ihren Traumurlaub suchen und buchen.
Über die DRV:
The German Travel Association (DRV) represents the travel industry in Germany. As a central association, the DRV bundles a significant economic power. Its members account for the largest part of the turnover in the tour operator and travel intermediary market. The tourism industry provides around 3 million jobs. Several thousand member companies, including numerous tourism service providers, make the DRV a strong community that unites the diverse interests – according to the motto “The travel industry. All destinations. One voice.”
