DRV, Peakwork y Green Travel Index desarrollan GlobalTypes® con más de 150 atributos para viajar de forma sostenible
Berlín, 8 de diciembre de 2022 – Sustainability and climate action are becoming increasingly important, especially in travel sales. How sustainable is a particular hotel? What are the sustainable aspects of a trip? What is the comparability of different offers with regard to sustainability issues? The software specialist for the travel industry, Peakwork, and Green Travel Index (travel Bridge), the leading international database for sustainable tourism, have expanded the GlobalTypes® for the German Travel Association (DRV) to include of sustainability characteristics for the tourism offers developed. The existing categories within the framework of the DRV data standard that detail the description and comparability of travel services in the booking systems – called GlobalTypes® – are supplemented now by more than 150 attributes for sustainable travel and provided with corresponding codes. For example, measures to save energy, the offer of excursiones con la población local, la cooperación en proyectos locales de protección del clima, la gestión medioambiental propia, la gestión de residuos propia, la eliminación del plástico o la cooperación con proveedores locales, se tienen ahora en cuenta. Esto facilita la comparación de distintos trayectos desde el punto de vista de la sostenibilidad. Los nuevos GlobalTypes® ya están a disposición del sector y pueden introducirse en los sistemas de reserva. Las licencias correspondientes están disponibles en DRV Service GmbH.
“Everyone talks about sustainability, but it is rarely really clear what metrics or characteristics are actually behind it when talking about sustainable travel,” says Olaf Collet, Managing Director of DRV-Service and responsible for the GlobalTypes® en DRV.
“By adding sustainability attributes to the GlobalTypes®, the tourism industry will gain a roadmap for integrating sustainable performance components and a uniform labelling for sustainable travel. We hope to give tourism companies valuable support in expanding further investments in climate action and sustainability,” Collet continues.
“Only when we can comprehensively map the topic of sustainability at the point of sale can this become an integral part of and a criterion within the sales processes,” explains Ralf Usbeck, CEO of the software specialist Peakwork. “The integration of definitions of climate action and sustainability into the GlobalTypes® enables technology service providers to also develop the corresponding standards for related advisory processes,” Usbeck continues. “This enables tour operators to effectively develop and expand their contribution to climate-neutral travel – in the sale of trips but also in their development. ” As CEO of Chain4Travel, Ralf Usbeck adds: “We will also integrate these standards into Chain4Travel’s new blockchain initiative, so that the new world can work directly with standardized values.”
“Our goal is to raise awareness of sustainability in the travel and tourism sector – among tour operators, travel agencies and ultimately also among travelers,” emphasizes Elke Brosin, Vice President of Green Travel Index. “Together with Peakwork and the DRV, we have now taken a really big step towards the further development of sustainability and climate action in tourism,” she states. “Only through the uniform labelling of the individual sustainable components of a trip can end customers be able to compare the travel offers and make a decision in terms of sustainability.” This is exactly what Green Travel Index creates: the basic sustainability prerequisites for the development of the corresponding data. “Special thanks go to Prof. Dr. Edgar Kreilkamp, who played a key role in the development of the Green Travel Index,” adds the Vice President.
Acerca de la norma de datos DRV y GlobalTypes®
La asociación ofrece las normas de datos DRV como solución para el sector desde 2010. Con ello, determinadas propiedades pueden atribuirse a ofertas turísticas sobre la base de GlobalTypes® y puestos a disposición a través de una interfaz normalizada (lógica de consulta) en los sistemas de distribución. Se trata de atributos uniformes que sirven para describir con precisión los productos. El objetivo es que los productos de los operadores sean más comparables. Las agencias de viajes pueden utilizar estas descripciones uniformes para buscar y comparar viajes combinados según determinados criterios, como la ubicación del hotel, la distancia a la playa, las instalaciones y mucho más.
Acerca de Green Travel Index:
Green Travel Index is the first global B2B platform to position sustainable content in the mainstream tourism market. As a neutral and independent platform, the brand belonging to travel bridge provides information from registered, sustainably certified companies in the travel chain. The aim of the world’s leading database for sustainable tourism is to make the sustainable offer easily accessible to the main distribution channels. The increased visibility in the sales channels raises consumer awareness and facilitates sustainable bookings.
Acerca de Peakwork:
Fundada en 2009, Peakwork AG es el especialista en software de empaquetado dinámico y distribución para el sector turístico. Con la tecnología Player Hub, única en el mundo, Peakwork ha creado una red dinámica de producción y distribución para el turismo que combina la oferta y la demanda globales.
Los principales operadores turísticos y proveedores de servicios internacionales confían en las soluciones de Peakwork para la producción dinámica de viajes con conexiones a proveedores mundiales de hoteles y vuelos. La tecnología para la venta de viajes flexible y escalable internacionalmente está diseñada para el tráfico masivo y se beneficia en particular de la conexión con el metabuscador global y las redes de distribución.
En unos 50 mercados de todo el mundo, los clientes pueden buscar y reservar las vacaciones de sus sueños utilizando la tecnología Player Hub.
Sobre la DRV:
The German Travel Association (DRV) represents the travel industry in Germany. As a central association, the DRV bundles a significant economic power. Its members account for the largest part of the turnover in the tour operator and travel intermediary market. The tourism industry provides around 3 million jobs. Several thousand member companies, including numerous tourism service providers, make the DRV a strong community that unites the diverse interests – according to the motto “The travel industry. All destinations. One voice.”
