Estimados colegas y amigos de la sostenibilidad,
You may have noticed in the press that booking.com has removed its own sustainability labeling from its systems. The background is a warning procedure due to “green-washing” in the Netherlands.
Se trata sin duda de un hecho lamentable para booking.com, pero de una señal extremadamente positiva para el tema de la sostenibilidad.
Since its foundation, Green Travel Index has focused exclusively on labelling sustainable offers that meet the GSTC criteria only which means our customers are safe! You can trust in data you receive from us that there is no accusation of “green-washing”.
Equally useful and important to know for the tourism industry is the distinction between neutral third party (external) certification schemes compared to own self-generated scorings, which do not undergo a neutral GSTC audit. The organization’s own scorings do not necessarily have to be assessed as critical. It is up to you which of the providers you accept. For this reason, we will indicate this distinction in future by stating that organization’s own GSTC certificates will receive 3 leaves and those awarded by third party certification schemes (according to GSTC) are marked with 4 leaves.
El caso booking.com fue una primera señal para un etiquetado de sostenibilidad serio. El legislador de la UE tiene la intención de establecer un requisito legal para el futuro. La intención es etiquetar como sostenibles sólo aquellos servicios que cumplan los requisitos de la UE. Le mantendremos informado sobre estas actualizaciones y esperamos seguir proporcionándole datos fiables sobre el tema de la sostenibilidad.
Atentamente
Su equipo GTI
