DRV, Peakwork et Green Travel Index développent GlobalTypes® avec plus de 150 attributs pour les voyages durables
Berlin, le 8 décembre 2022 – Sustainability and climate action are becoming increasingly important, especially in travel sales. How sustainable is a particular hotel? What are the sustainable aspects of a trip? What is the comparability of different offers with regard to sustainability issues? The software specialist for the travel industry, Peakwork, and Green Travel Index (travel Bridge), the leading international database for sustainable tourism, have expanded the GlobalTypes® for the German Travel Association (DRV) to include of sustainability characteristics for the tourism offers developed. The existing categories within the framework of the DRV data standard that detail the description and comparability of travel services in the booking systems – called GlobalTypes® – are supplemented now by more than 150 attributes for sustainable travel and provided with corresponding codes. For example, measures to save energy, the offer of excursions avec des locauxLes critères de durabilité, tels que la participation à des projets locaux de protection du climat, la propre gestion de l'environnement, la propre gestion des déchets, l'élimination du plastique ou la coopération avec des fournisseurs locaux, sont désormais pris en compte. Il est ainsi plus facile de comparer différents trajets du point de vue de la durabilité. Les nouveaux GlobalTypes® sont désormais disponibles pour l'industrie et peuvent être introduites dans les systèmes de réservation. Les licences correspondantes sont disponibles auprès de DRV Service GmbH.
“Everyone talks about sustainability, but it is rarely really clear what metrics or characteristics are actually behind it when talking about sustainable travel,” says Olaf Collet, Managing Director of DRV-Service and responsible for the GlobalTypes® à la DRV.
“By adding sustainability attributes to the GlobalTypes®, the tourism industry will gain a roadmap for integrating sustainable performance components and a uniform labelling for sustainable travel. We hope to give tourism companies valuable support in expanding further investments in climate action and sustainability,” Collet continues.
“Only when we can comprehensively map the topic of sustainability at the point of sale can this become an integral part of and a criterion within the sales processes,” explains Ralf Usbeck, CEO of the software specialist Peakwork. “The integration of definitions of climate action and sustainability into the GlobalTypes® enables technology service providers to also develop the corresponding standards for related advisory processes,” Usbeck continues. “This enables tour operators to effectively develop and expand their contribution to climate-neutral travel – in the sale of trips but also in their development. ” As CEO of Chain4Travel, Ralf Usbeck adds: “We will also integrate these standards into Chain4Travel’s new blockchain initiative, so that the new world can work directly with standardized values.”
“Our goal is to raise awareness of sustainability in the travel and tourism sector – among tour operators, travel agencies and ultimately also among travelers,” emphasizes Elke Brosin, Vice President of Green Travel Index. “Together with Peakwork and the DRV, we have now taken a really big step towards the further development of sustainability and climate action in tourism,” she states. “Only through the uniform labelling of the individual sustainable components of a trip can end customers be able to compare the travel offers and make a decision in terms of sustainability.” This is exactly what Green Travel Index creates: the basic sustainability prerequisites for the development of the corresponding data. “Special thanks go to Prof. Dr. Edgar Kreilkamp, who played a key role in the development of the Green Travel Index,” adds the Vice President.
A propos de la norme de données DRV et des GlobalTypes®
Depuis 2010, l'association propose les normes de données DRV en tant que solution industrielle. Ainsi, certains biens immobiliers peuvent être attribués à des offres touristiques sur la base des GlobalTypes® et mis à disposition via une interface standardisée (logique d'interrogation) dans les systèmes de distribution. Il s'agit d'attributs uniformes qui servent à décrire précisément les produits. L'objectif est de rendre les produits des opérateurs plus comparables. Les agences de voyage peuvent utiliser ces descriptions uniformes pour rechercher et comparer des vacances à forfait en fonction de certains critères tels que l'emplacement de l'hôtel, la distance par rapport à la plage, les équipements et bien plus encore.
À propos de l'Indice des voyages verts :
Green Travel Index is the first global B2B platform to position sustainable content in the mainstream tourism market. As a neutral and independent platform, the brand belonging to travel bridge provides information from registered, sustainably certified companies in the travel chain. The aim of the world’s leading database for sustainable tourism is to make the sustainable offer easily accessible to the main distribution channels. The increased visibility in the sales channels raises consumer awareness and facilitates sustainable bookings.
À propos de Peakwork :
Fondé en 2009, Peakwork AG est le spécialiste des logiciels d'emballage et de distribution dynamiques pour l'industrie du voyage. Grâce à la technologie Player Hub, unique au monde, Peakwork a créé un réseau dynamique de production et de distribution pour le tourisme qui combine l'offre et la demande mondiales.
Les principaux voyagistes et prestataires de services internationaux font confiance aux solutions de Peakwork pour la production dynamique de voyages avec des connexions aux fournisseurs mondiaux d'hôtels et de vols. La technologie de vente de voyages flexible et évolutive à l'échelle internationale est conçue pour un trafic massif et bénéficie en particulier de la connexion aux réseaux mondiaux de méta-chercheurs et de distribution.
Dans une cinquantaine de marchés dans le monde, les clients peuvent rechercher et réserver les vacances de leurs rêves en utilisant la technologie Player Hub.
A propos de la RDV :
The German Travel Association (DRV) represents the travel industry in Germany. As a central association, the DRV bundles a significant economic power. Its members account for the largest part of the turnover in the tour operator and travel intermediary market. The tourism industry provides around 3 million jobs. Several thousand member companies, including numerous tourism service providers, make the DRV a strong community that unites the diverse interests – according to the motto “The travel industry. All destinations. One voice.”
